2017 – Present Rolling Hills Country Club, Rolling Hills Estates, CA
Member Experience and Communications Manager

Transforming the Club’s marketing landscape involves strategic planning and executing impactful campaigns. Collaborating seamlessly with leadership ensures alignment with overarching strategies. Leading retail-focused strategies resulted in a 15% increase in event ticket sales and a remarkable 75% growth in social media followers. Proactively assessing KPIs and optimizing digital presence contributed to these successes. With expertise in copywriting and design, I executed campaigns yielding monthly increases: an 18% rise in retail sales and a 15% boost in event ticket sales. SEM and PPC strategies enhanced visibility and drove increased traffic, while content optimization adhered to SEO best practices.

2017 – 2018 Boingo Wireless (Returnee Internship), ​Los Angeles, CA
Marketing Manager

Pioneered groundbreaking, data-driven marketing strategies that pushed beyond industry norms. Focused on customization, I targeted key decision-makers, surpassing sales goals and ensuring seamless collaboration between marketing and sales teams, especially in crafting compelling narratives for diverse RFPs (Request for Proposals) covering sectors like airports (LAX), venues (Hollywood Bowl), and commercial real estate (World Trade Center). Achieving an outstanding 27% response rate from B2B prospects showcased the effectiveness of our approach, driven by in-depth customer research and competitor analysis. Our campaigns consistently maintained a data-driven edge, staying ahead in the market landscape through comprehensive research. Furthermore, I orchestrated our impactful presence at industry conferences, trade shows, and speaking events, amplifying brand visibility and generating valuable leads.

2015–2017 Career leave of absence for family childcare
Primary Caregiver

2008–2015 Whole Foods Market, ​Multiple U.S. Locations
Marketing and Communications Manager

I elevated brand visibility, drove transformative growth, and led nationwide marketing campaigns with a focus on health and wellness. Achieving a 20% revenue growth, I fortified our industry leadership and positioned the company as a recognized leader in organic/natural food products. My mentorship contributed to heightened team efficiency, and collaboration with industry giants increased B2B and B2C sales. Serving on regional task forces, I boosted visibility and enhanced the company’s public image. Implementing effective Project Life Cycle methodologies, I ensured the success of marketing campaigns, contributing significantly to overall growth and success.

2007–2008 One Communications, ​Boston, MA
Lead Sales and Marketing Administrator

I played a crucial role in the facilitation of a three-company merger, interacting with management at all levels, including senior executives. My responsibilities extended to supporting the entire sales team, where I generated client contracts and ensured the acquisition of approved legal documentation.

EDUCATION & CREDENTIALS

Bachelor of Arts Degree in Corporate Management The University of Connecticut, Storrs, CT
Certificates & Training: Google Project Management Professional Certificate (Coursera 2023)
Digital Marketing Professional Certificate (2018 University of La Verne)
Regional Training Series: Building Your ▪ Team Effective Communication ▪ Serve-Safe Certification ▪ Effective Communication (Whole Foods Market)
Regional Media Training: Media Advocacy, Positive Messaging, and Crisis Management (Whole Foods Market)